Taking Responsibility For Your Online Reputation
When it comes to the positioning of your company online, it might be easy to assume that the company reputation you have spent years cultivating in the business world will come with it. After all, you’ve worked hard to build up your business, build a positive online reputation and position your company as an expert over the years - surely that level of expertise and trust will be reflected in the online world naturally, won’t it?
Unfortunately that is not always the case because if the search engines don’t know about all this great work then how can they present it to potential clients when they search for your business?
Think of it this way, online reputation in the world before websites, search engines and social media, company reputations were built, marketed and maintained through word of mouth and stra
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